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Dan, Gee and Rachel Atherton

Meet the Athertons Having one world champion in the family is great, but having three is amazing. Talented British mountain bike stars the Athertons are that family. In a picturesque stone cottage deep in the Welsh countryside, a small room is stacked floor-to-ceiling with muddy coats, shoes, body armour, knee pads, elbow pads, goggles and […]

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Take me higher

Huw J. Williams enrols on a course that shows him how to play safe in the backcountry This season’s late and light snowfall in the Alps had crowds of skiers and boarders scrambling over any white stuff they could find, no matter how poor and tracked out. Even without this added pressure, the reality of […]

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Monkey around in the land of the rising steam

 Japan is the hot new destination for skiers and boarders with Crystal and Inghams, Britain’s biggest ski companies, launching trips there.    The snow has been falling steadily for two days. Huge flakes have piled up into thick slabs on the gently sloping roofs, adding an entire storey to the height of the houses. As […]

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What to do when a playground in white turns into a killer zone

This year’s avalanche toll is set to be a record, but still most skiers ignore the risk. Huw J. Williams signs up for the course every off-pister should take Massive snowfalls across the Alps last weekend have helped make this one of the best ski seasons for years. It’s also been the most deadly. Avalanches […]

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Aston Martin roars back to Le Mans

A town in northern France will be one of the noisiest places on earth on Saturday as the fastest and sturdiest sports cars that modern technology has to offer compete in the Le Mans 24 Heures. The race remains one of motorsport’s great events, ranking alongside such names as Indianapolis and Monte Carlo, elite challenges […]

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Shaun Palmer

Uneasy rider All the other bad-assed, antisocial-but-too-cynical-to-really-rebel snowboard punks have been mere facsimiles of Shaun Palmer. Palmer not only crossed social boundaries he ritually torched them on the way past. Sometimes he seemed to deliberately set out to do it; sometimes it just came naturally.  Others may have been more intolerable, depraved or despicable, but […]

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Pikes Peak: The Road to Petrol-Head Heaven

Very few American sporting events escape the salacious glare of corporate attention. The NFL, the NBA, NASCAR, even the Masters have been splattered with logos and slogans as marketing departments seek to bask in the reflective glory of heroes on a field of dreams. But in the land where sport is a slave to business, […]

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Ed Danby, Shore Manager for GBR Challenge

Ed Danby calls himself the oil that makes the cogs run smoothly.  Ed is the GBR Challenge Shore Manager, it’s his job is to ensure that two of the World’s most technologically advanced racing yachts are in the water every day and are sailing to peak performance. All the needs of the thirty-five crew members, […]

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Extreme Business

Tony Hawk’s mother says he was a “challenging” kid. He was scrawny, a nerd, and a social outcast. He wasn’t particularly good at team sports, he didn’t like being told what to do by the coach, didn’t mix with the jocks. He preferred to play on his own. Tony spent hours and hours, days, alone […]

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Junior Johnson

White Lightning, Burnt Rubber Junior Johnson is a legend, a living Beowulf and a Robin Hood of the Southern States. The Police chased him for years but couldn’t catch him. He switched to the racetrack and was still out in front. Hard working, hard driving, hard charging GGGGGGGRRRRRRRRRRRRRRRRRVVVVVVVVMMMMMMMMMMMMMMMMmmmmmmmmmm……… There goes Junior. Two things have dominated […]

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Mat Hoffman

Mat Hoffman is at the Playstation Skate Park in West London for a photo shoot. It’s mid week but there’s a few young kids in amongst the hard core skaters using the park. “That’s Hoffman”, “Matt Hoffman, look!” The whispers start, half an hour later the ranks have swollen and he’s surrounded. Shouldn’t these kids […]

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