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Dan, Gee and Rachel Atherton

Meet the Athertons Having one world champion in the family is great, but having three is amazing. Talented British mountain bike stars the Athertons are that family. In a picturesque stone cottage deep in the Welsh countryside, a small room is stacked floor-to-ceiling with muddy coats, shoes, body armour, knee pads, elbow pads, goggles and […]

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Bob Geldof

Geldof, musician and political activist, dons his business suit A day in the life: The ex-Boomtown Rat and founder of Ten Alps has no fixed job – and no e-mail. 7.30am Today hasn’t started well for Bob Geldof. He’s up early; well before 9am, when he usually peels himself out of bed. The boiler has […]

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The People’s Policeman

The Sherrif of Pitkin County, Colorado has one of the world’s most famous ski resorts in his juristiction but Aspen’s reputation as a fun loving, easy going town owes a lot to the Sheriff’s enlightened attitude to law enforcement. Braudis is still fighting the forces he saw as dangerously wrong back in the sixties. He’s […]

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Shaun Palmer

Uneasy rider All the other bad-assed, antisocial-but-too-cynical-to-really-rebel snowboard punks have been mere facsimiles of Shaun Palmer. Palmer not only crossed social boundaries he ritually torched them on the way past. Sometimes he seemed to deliberately set out to do it; sometimes it just came naturally.  Others may have been more intolerable, depraved or despicable, but […]

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Ed Danby, Shore Manager for GBR Challenge

Ed Danby calls himself the oil that makes the cogs run smoothly.  Ed is the GBR Challenge Shore Manager, it’s his job is to ensure that two of the World’s most technologically advanced racing yachts are in the water every day and are sailing to peak performance. All the needs of the thirty-five crew members, […]

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Junior Johnson

White Lightning, Burnt Rubber Junior Johnson is a legend, a living Beowulf and a Robin Hood of the Southern States. The Police chased him for years but couldn’t catch him. He switched to the racetrack and was still out in front. Hard working, hard driving, hard charging GGGGGGGRRRRRRRRRRRRRRRRRVVVVVVVVMMMMMMMMMMMMMMMMmmmmmmmmmm……… There goes Junior. Two things have dominated […]

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Mat Hoffman

Mat Hoffman is at the Playstation Skate Park in West London for a photo shoot. It’s mid week but there’s a few young kids in amongst the hard core skaters using the park. “That’s Hoffman”, “Matt Hoffman, look!” The whispers start, half an hour later the ranks have swollen and he’s surrounded. Shouldn’t these kids […]

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