Archive | September, 2005

Real-life applications: The business of making learning fun

The US Army’s recruitment efforts have come a long way from the iconic Uncle Sam “I Want You” posters of the first world war. America’s Army, an online video game that gives potential recruits a taste of military training, missions and a dose of American military philosophy, is one of the top five PC online […]

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In-game advertising

Medium is new home for message England are playing Brazil in the World Cup. It’s one-all, and then in the dying minutes England surge forward and score a spectacular goal. As the players celebrate an advertising banner comes into view and the victory is suddenly synonymous with that lucky company’s product; the type of opportunity […]

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The People’s Policeman

The Sherrif of Pitkin County, Colorado has one of the world’s most famous ski resorts in his juristiction but Aspen’s reputation as a fun loving, easy going town owes a lot to the Sheriff’s enlightened attitude to law enforcement. Braudis is still fighting the forces he saw as dangerously wrong back in the sixties. He’s […]

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